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  • Writer's pictureTheSoul Publishing

TheSoul Sound Set to Transform Music Monetization and Reach for the Creator Economy

TheSoul Publishing is excited to introduce TheSoul Sound, a cutting-edge music service that simplifies and amplifies how music is promoted, discovered, and monetized.

In a crowded digital landscape where 80% of artists on Spotify receive less than 50 monthly listeners, TheSoul Sound bridges a crucial gap in the creator economy, providing a streamlined, artist-friendly platform that caters to the needs of today's musicians and content creators, and avoids the traditional hurdles of label negotiations and limited promotional paths.

"Our mission with TheSoul Sound is to ensure every musician and creator gets paid for their talent," shared Andrejs Lihvars, Head of Music at TheSoul Publishing. "By working in parallel with traditional barriers, we've built a platform where artists can easily monetize their music, ensure their work is heard, and build a dedicated fan base. Creators can access an extensive library of tracks, ensuring everyone's work is valued."

TheSoul Sound benefits for musicians and creators:


TheSoul Sound introduces an efficient model where musicians can upload tracks to be featured in a curated library, from which influencers and publishers with millions of subscribers select music for their projects. This exposure increases musicians' listenership and popularity. 

TheSoul Sound distributes new tracks to over 150 music and streaming platforms for a broader reach. Musicians benefit from this service at no upfront cost and receive an equal revenue share.

Additionally, TheSoul Sound has a ‘Guaranteed Reach’ feature. It offers a unique opportunity for musicians, where their music is promoted until it achieves an ordered amount of views.

Supported by TheSoul Publishing’s expansive reach of more than two billion subscribers and social media expertise, the service introduces a new era of efficiency in music promotion. Success stories like the viral Busy Bee track from TheSoul Music label, which received three billion streams on YouTube alone, underscore the platform's potential to significantly amplify artists' global presence.


The platform, updated weekly, boasts a library curated by expert Artist Relations Managers and AI to optimize engagement. Access to tracks by successful independent artists sets TheSoul Sound apart from services offering outdated, copyright-free music. 

TheSoul Sound has two unique features:

  • Shorts Pay+: An innovative feature where creators earn money for every view, providing guaranteed revenue for content featuring TheSoul Sound’s tracks. For example, Brazilian creators UmaNOOB and CapitaoMarulho generated more than 240 million track listens in the last three months and added an additional source of revenue.

  • Creator Competitions: Competitions with prize pools for video creators, encouraging creative use of TheSoul Sound’s music library.

TheSoul Sound’s exclusive library is available to established creators who have at least 30 million monthly views on Shorts, promoting a community of high-reach influencers.

"The music promotion landscape is transforming," Lihvars added. "TheSoul Sound is at the forefront, combining traditional label tools with the power of independent influencers and digital platforms to achieve better results for artists. Our service is a digital megaphone, driving artists' music onto the global stage."

For more information on TheSoul Sound, visit: 


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