Brand Partnerships

Discover the power of TheSoul’s branded content!

Let’s partner together and elevate your brand to new heights! A trip to the moon anyone?! 🚀

Utilize our creative expertise. Leverage our vast online distribution network and our very own media brands.

Reach your target audience within our 2 billion+ subscriber and follower base.

Together we can achieve your marketing goals!

Our partners:

Families
with pre-teens & teens

Our key audience:

GEN Z

Young millenials

Unlock our HUGE audience of 2B+ subscribers and followers

We reached a quarter trillion cross-platform views in 2022 alone!

We don’t just understand Social Media. We’re experts who live it every day!

We’re social media enthusiasts and experts with a huge presence on key platforms such as YouTube, TikTok, Instagram, Facebook and Pinterest.

But that’s not all. We also have a strong presence on more than 30 other key platforms including Roku, Spotify, Samsung TV+, Rakuten TV, Amazon Prime and many more.

We know how to create and distribute branded content, on the right social channel, that can truly bring positive ROI and results to you and your brands!

5-Minute Crafts®

The most-watched DIY digital brand in the world. 5-Minute Crafts is known around the globe for its positive, fun and quirky DIY crafts. Videos on this channel are sure to inspire and ignite the creative sparks within all of us!

300M+ YouTube combined subscribers
Top 5 Facebook page by worldwide followers
55M+ Instagram subscribers
20M+ TikTok combined followers
Produced in 20 languages

123 GO!

Featuring easy makeup and fashion hacks, lighthearted pranks and funny observations. 123 GO! delivers entertaining and positive videos about everything trending right now.

180M+ cross-platform subscribers
4.8B+ views on YouTube
6.9M followers on TikTok
Produced in 19 Languages

Slick Slime Sam

Have you ever seen a talking slime? Well, meet Slick Slime Sam! He is pink, he is hilarious, and he is ready to help with your latest DIY or life hack project.

40M+ YouTube combined subscribers
3.5B+ lifetime views on YouTube
2B+ minutes watched on YouTube every month
Produced in 17 languages

Bright Side

Featuring engaging narrated videos that showcase travel and exploration, self-improvement, gadgets, riddles and pop-culture

200M+ cross-platform subscribers
1B+ views on TikTok
10B+ views on YouTube
44M followers on Facebook
Produced in 17 languages

Teen-Z

High school can make you laugh, cry and cringe, all in one day! Teen-Z uses creative animation to tell funny stories about students as they fall in love, make friends, and get into plenty of awkward situations!

5M+ cross-platform subscribers
1.3B+ views on YouTube
Produced in 10 languages

Avocado Couple

Ava & Cado are our favorite animated couple and they want to share the fun with you! Their romantic adventures are sometimes awkward, sometimes spicy, and always hilarious.

20M+ cross-platform subscribers
3B+ views on YouTube
Produced in 4 languages

La La Life

Life is full of ups and downs, but at La La Life, we choose to focus on the bright side. Our positive and uplifting videos cover a wide range of relatable topics, from teen struggles to life hacks and everything in between. So why not join us, and let's spread some joy together?!

2.5B+ views on YouTube
1.3M followers on TikTok
Produced in 18 languages

Baby Zoo

What unites a cat, a hedgehog, a koala, and a rhino? Friendship, cheerful songs, and edutaining stories! Our baby animals sing viewers lessons about everything from crossing the road, to the colors of the rainbow, to counting to ten!

7M+ subscribers on YouTube
6B+ views on YouTube
200M+ average monthly views on YouTube

5-Year Crafts

Even the complicated can be made simple! We inspire people all over the globe to try complicated crafts and find new hobbies.

4.5M+ subscribers on YouTube
1.6B+ lifetime views on YouTube
100M+ lifetime views on TikTok

Polar

A new pop superstar has arrived! Polar is a fresh voice who celebrates teenage rebellion and speaks directly to Gen Z. There is a feeling of freedom and individuality in each of her songs and dance routines. Fans gravitate to her mysterious masked persona, unique style, and contagious dance moves.

2M followers on TikTok
11M+ likes on TikTok
1.7M subscribers on YouTube

SMOL

Short, funny, and humorous videos on a variety of topics! If you like magic tricks, pranks, life hacks, challenges, ASMR, and much more — join us!

22M+ subscribers on YouTube
22B+ lifetime views on YouTube
2.8M followers on TikTok

We can perfectly match your brand with our world-renowned IP!

We’re not done yet!
Reach your audience through our WEBSITES!

Through brand-safe sponsored content and a variety of display ads on our websites you can rest-assured that your marketing objectives and goals will be achieved

websites in a wide variety of languages

monthly visits

80M+

monthly users

35M+

ad impressions monthly

Top countries:

U.S., France, Italy, Spain, U.K., Canada, Germany, Brazil, Mexico and many more!