TheSoul Publishing is the award-winning digital studio that produces entertaining, positive and original content for a global audience. Known for channels, such as 5-Minute Crafts, the No. 1 DIY digital brand in the world, Bright Side and 123 Go!, TheSoul Publishing reaches more than a billion subscribers around the world.
What does TheSoul Publishing do?
TheSoul Publishing is one of the world’s most prolific and popular online media companies, reaching over 1,000,000,000 (yep, that's a billion!) social media subscribers across the world’s most popular platforms including YouTube, Facebook, Instagram, Snap, Pinterest, and TikTok.
Our content garners more than 20 billion social media views every month. Ahead of all studios and media companies, including Disney and Warner Bros. Discovery, TheSoul generated more views on YouTube and Facebook in the world in both 2020 and 2021, according to Tubular Labs.
The media powerhouse of positivity was also recently recognized by Tubular Labs for its highly-popular content, topping the charts with the most unique global viewers (644 million, tied with The Walt Disney Company).
TheSoul Publishing has garnered numerous accolades including the ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for
5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations including ‘Best Use of YouTube’, and a 2022
Webby Honoree for ‘Best Overall Social
Presence in Media/Entertainment'.
TheSoul Publishing Channels
From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasizes the positive, the practical, and the purely entertaining.
Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and consistently ranks among the Top-10 of all YouTube Channels and among the Top-10 of all Facebook pages.
TheSoul Publishing’s universe of well-known channels, including 5-Minute Crafts, Bright Side, Baby Zoo, 123 Go!, La La Life, Teen-Z, Avocado Couple, Polar, and Slick Slime Sam, satisfy our viewers’ curiosity showcasing cutting-edge 3D technology, eye-catching stop motion, fun music, and vibrant animation!