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The award-winning digital studio that produces entertaining, positive and original content for a global audience

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From inspirational craft projects, vibrant animation, and eye-catching stop motion to catchy music videos, fun live-action, and cutting-edge 3D technology
TheSoul Publishing’s portfolio of brands has it all!


The most-watched DIY digital brand in the world.

123 GO! delivers entertaining and positive videos about everything trending right now.

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High school can make you laugh, cry and cringe, all in one day!

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He is pink, he is hilarious, and he is ready to help with your latest DIY or life hack project.

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Fun music videos about basically everything around us.

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Featuring engaging narrated videos that showcase travel and exploration, self-improvement, gadgets, riddles and pop-culture

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What unites a cat, a hedgehog, a koala, and a rhino? Friendship, cheerful songs, and edutaining stories! 

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Polar is a singer who represents the teenage rebel, relatable to the young audience. There is a surge of freedom in every song and dance, and she
ides her real identity
on stage behind a mask.

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Short, funny, and humorous videos on a variety of topics! If you like magic tricks, pranks, life hacks, challenges, ASMR, and much more — join us!

Even the complicated can be made simple! We inspire people all over the globe to try complicated crafts and find new hobbies.


When we see viral gadgets, we test them!
Our channel is packed with adventures,
strange gadgets, and awkward
moments that definitely
make you laugh!


Award Recognition 

TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was recently named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards and was nominated for ‘Social Media Team of the Year’ at the The Drum’s 2023 Online Media Awards.

We are global and growing

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Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 21 different languages.

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