TheSoul Publishing site logo june 2022.png

TheSoul Publishing

The award-winning digital studio that produces entertaining, positive and original content for a global audience.

One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches more than one billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap.

Our global creative team continuously delivers engaging and irresistibly shareable content for all ages — in 19 different languages.

Grey callout box
white title box

Our Channels

From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasizes the positive, the practical, and the purely entertaining. 

TheSoul Publishing’s universe of well-known channels, including 5-Minute Crafts, Bright Side, 7-Second Riddles, 123 Go!, La La Life, Teen-ZAvocado CoupleFrankenfood and 

Slick Slime Sam, satisfy our viewers’ curiosity on an array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.  

 Among our most popular channels…

Bright Side
5-Minute Crafts
La La Life
Avocado Couple
Slick Slime Sam
123 GO!
Yellow call out box
white title box


Facebook followers


original videos produced monthly


YouTube subscribers


Instagram followers



TikTok followers


Impressive numbers

Our Awards & Nominations


To play, press and hold the enter key. To stop, release the enter key.

TheSoul Publishing has garnered numerous accolades including the ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations including ‘Best Use of YouTube’, and a 2022 Webby Honoree for

‘Best Overall Social Presence in Media/Entertainment’

White title box

We are

global and 


TheSoul Publishing team
white call out box

Our international content team consists of editors, licensing professionals, writers, fact-checkers, proofreaders, translators, community managers, researchers, animators, photographers, narrators, videographers, actors and models — all of whom work tirelessly producing the positive and inspiring articles, photos, videos and animations that fuel our content.

TheSoul Publishing has team members located on all the inhabited continents!

Our global team has more than doubled since 2019!

We are

always on the lookout for new team members!

Recent Blog Posts