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The award-winning digital studio that produces entertaining, positive and original content for a global audience

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1.5 BILLION+ FOLLOWERS!

500M+

Facebook followers

800M+

YouTube subscribers

90M+

TikTok followers

70M+

Instagram followers

20M+

Snap followers

6M+

Pinterest followers

20

Original content in

languages 

From inspirational craft projects, vibrant animation, and eye-catching stop motion to catchy music videos, fun live-action, and cutting-edge 3D technology
TheSoul Publishing’s portfolio of brands has it all!

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The most-watched DIY digital brand in the world.

123 GO! delivers entertaining and positive videos about everything trending right now.

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High school can make you laugh, cry and cringe, all in one day!

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He is pink, he is hilarious, and he is ready to help with your latest DIY or life hack project.

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Fun music videos about basically everything around us.

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Featuring engaging narrated videos that showcase travel and exploration, self-improvement, gadgets, riddles and pop-culture

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What unites a cat, a hedgehog, a koala, and a rhino? Friendship, cheerful songs, and edutaining stories! 

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Polar is a singer who represents the teenage rebel, relatable to the young audience. There is a surge of freedom in every song and dance, and she
ides her real identity
on stage behind a mask.

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Short, funny, and humorous videos on a variety of topics! If you like magic tricks, pranks, life hacks, challenges, ASMR, and much more — join us!

Even the complicated can be made simple! We inspire people all over the globe to try complicated crafts and find new hobbies.

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When we see viral gadgets, we test them!
Our channel is packed with adventures,
strange gadgets, and awkward
moments that definitely
make you laugh!

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Our Awards & Nominations

TheSoul Publishing has garnered numerous accolades including the ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts ®, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations including ‘Best Use of YouTube’, and a 2022 Webby Honoree for ‘Best Overall Social Presence in Media/Entertainment'.

We are global and growing

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Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 20 different languages.