The award-winning digital studio that produces entertaining, positive and original content for a global audience
400M+
Facebook followers
500M+
YouTube subscribers
65M+
TikTok followers
60M+
Instagram followers
20
languages
1B+ FOLLOWERS
From cutting-edge 3D technology, to eye-catching stop motion, from fun live-action to catchy music videos, from inspirational craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all.
The most-watched DIY digital brand in the world.
123 GO! delivers entertaining and positive videos about everything trending right now.
High school can make you laugh, cry and cringe, all in one day!
He is pink, he is hilarious, and he is ready to help with your latest DIY or life hack project.
Fun music videos about basically everything around us.
Featuring engaging narrated videos that showcase travel and exploration, self-improvement, gadgets, riddles and pop-culture
What unites a cat, a hedgehog, a koala, and a rhino? Friendship, cheerful songs, and edutaining stories!
Polar is a singer who represents the teenage rebel, relatable to the young audience. There is a surge of freedom in every song and dance, and
she hides her real identity
on stage behind a mask.
Short, funny, and humorous videos on a variety of topics! If you like magic tricks, pranks, life hacks, challenges, ASMR, and much more — join us!
Even the complicated can be made simple! We inspire people all over the globe to try complicated crafts and find new hobbies.
Our Awards & Nominations
TheSoul Publishing has garnered numerous accolades including the ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations including ‘Best Use of YouTube’, and a 2022 Webby Honoree for ‘Best Overall Social Presence in Media/Entertainment'.
We are global and growing
