We are thrilled to announce our partnership with Rakuten TV, one of Europe's leading streaming platforms. This collaboration will bring our flagship channel, 5-Minute Crafts®, to fans across Europe and the UK in both English and Spanish, marking another milestone in our mission to inspire creativity worldwide.
5-Minute Crafts is the most-watched DIY digital brand in the world, with over 400 million social media subscribers and more than 25 billion total views on its primary English YouTube channel alone. The channel is also the only brand in the world among the top 15 channels by followers/subscribers on both YouTube and Facebook as of January 2023.
The partnership will include numerous co-promotional and marketing activities to engage viewers and broaden the audience reach.
Jonathan Shrank, Head of Content Distribution at TheSoul Publishing, shares, "This is a significant moment for TheSoul Publishing as we continue to extend our FAST channel footprint with this exciting partnership. By bringing unique, engaging, and globally popular content to their viewers, platforms can tap into the established audiences of brands like 5-Minute Crafts, fostering a symbiotic relationship that benefits both parties and, ultimately, the viewers."