TheSoul Grows Streaming Footprint with STIRR Partnership

We've expanded our streaming footprint through a new partnership with STIRR, the free ad-supported streaming service. The collaboration brings TheSoul’s globally recognized digital brands, including 5-Minute Crafts, Imagine PlayWorld, and 123 GO!, to STIRR’s growing channel lineup.

With this launch, STIRR users can now enjoy our engaging and family-friendly content on demand, further reinforcing TheSoul’s commitment to making top-tier digital entertainment accessible across multiple platforms. The addition of TheSoul’s brands enhances STIRR’s diverse content library, which includes popular live, linear, and video-on-demand offerings.

"We're thrilled to welcome TheSoul Publishing's impressive portfolio of digital brands to the STIRR platform," said Scott Schlichter, CEO/CCO of STIRR. "Their globally recognized content, including fan favorites like 5-Minute Crafts and 123 GO!, perfectly aligns with our mission to deliver diverse, high-quality entertainment to our viewers. This partnership enhances our content offerings while demonstrating our audience-first content strategy that locates the best entertainment for various targeted audiences, all completely free of charge. We're confident TheSoul's engaging and family-friendly content will resonate strongly with our growing user base."

“Partnering with STIRR allows us to bring TheSoul Publishing’s globally recognized content to an even wider audience in an exciting new way,” said Jonathan Shrank, VP, Streaming & Content Partnerships at TheSoul Publishing. “This collaboration is a natural extension of our mission to make high-quality, engaging entertainment accessible across multiple platforms.”

TheSoul has long been at the forefront of digital content innovation, generating tens of billions of views monthly across its entertainment brands. We continue to expand our presence in the creator economy through strategic acquisitions, such as Mediacube and Underscore Talent, as well as the rapid growth of its creator services division.

STIRR, recently acquired by Thinking Media, Inc. from Sinclair Broadcast Group, offers a wide range of free, ad-supported streaming channels, catering to audiences seeking high-quality and frictionless entertainment without a subscription. With the addition of TheSoul’s channels, STIRR further strengthens its commitment to providing premium digital-first content to its growing user base.