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Polar is a fresh voice who celebrates teenage rebellion and speaks directly to Gen Z. There is a feeling of freedom and individuality in each of her songs and dance routines. Fans gravitate to her mysterious masked persona, unique style, and contagious dance moves.
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POLAR
A new pop superstar has arrived.
Who is Polar?
Polar is TheSoul Publishing’s first ever virtual music artist, who launched her career in the metaverse.
Digital popstar Polar rose to fame in October 2021, with the debut of her first single, Close To You, in the metaverse game Avakin Life. In the summer of 2022, she returned to headline the Solar Sounds Festival alongside global DJ Gabry Ponte, providing a musical experience unlike any other.
By bringing together the virtual and physical worlds while mixing the gaming and music industries, Polar is leading the way as a virtual influencer, creating a unique type of digital fandom, powered by the rapidly expanding and innovating metaverse.
Check out Polar's songs
The pop star recently broke through 1.25M subscribers on YouTube, an incredible achievement in just a few months.
The music video for her first track, "Close To You" has already topped eight million views on YouTube. Polar's TikTok has amassed over 1.7M followers, attracting more than 10,000 followers a day.
Inspired by what virtual influencers can do Polar has taken that performance to a whole new level, already surpassing their followings in a much shorter period of time.
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