• TheSoul Publishing

What the Gaming Industry Can Learn From Digital Publishers

TheSoul Publishing's Patrik Wilkens spoke with Mobile Marketing Magazine about what the gaming industry can learn from digital publishers. Patrik offers a unique perspective on similar trends, differences, and the continued crossover of these key areas of digital entertainment.

Mobile Marketing: What are the similarities between digital publishing and the gaming industry?

Patrik Wilkens: In terms of what we've seen of games and what we’ve seen of social media, there’s a definite overlap. You see gaming companies providing these massive multiplayer online environments, which other digital-first companies produce content for. So you have concerts happening in Fortnite for example, you have video viewings in some of the other MMO areas and it makes a lot of sense as our target audience is the same. The goal is the same.

Mobile Marketing: How important is 'fandom' to game developers and content publishers when developing a lasting franchise?

Patrik Wilkens: The new definition of fandom would be retention - people sticking to a particular brand or sticking to a particular channel over a period of time, as opposed to jumping between the next trend or the next fad. So when you talk about keeping users or keeping fans within your ecosystem I think one thing that is important for every kind of company is to be able to offer tailor-made experiences across the different demographics and geographics.

Check out the full interview, What the gaming industry can learn from digital publishers, in Mobile Marketing Magazine.