TheSoul's Head of Brand Partnerships on the Future of Super Bowl Ad Spending

Jonathan Kowalski, head of the brand partnerships team at TheSoul Publishing wrote an article for Streaming Media analyzing the value of Super Bowl advertisements in today's dynamic media landscape.

Jonathan shares: "Another year of Super Bowl advertisements came and went. Clear winners and fan favorites have been chosen, and now the question we must ask is: did these brands’ big money investments actually produce a worthwhile return, or could their massive ad spend have been better spent elsewhere?
Social media platforms offer brands a dynamic opportunity to tap the audience of the Super Bowl, though without the sky-high costs commonly associated with it. With the right message tailored to the right audience, even a smaller brand can compete with major players...."

Check out the full piece on Streaming Media here