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TheSoul Publishing Appoints Buzzfeed Leader as Director of Licensing 

TheSoul Publishing bursts into the consumer product space with today's announcement of Ines Pacheco joining the digital studio as Director of Licensing. The former BuzzFeed leader to bring her extensive licensing experience as TheSoul Publishing looks to deliver, our more than one billion social media followers, a compelling line of products — showcasing the studio’s universe of uplifting brands, including 5-Minute Crafts, Bright Side, 123GO! and Slick Slime Sam.


Read more about the announcement in LicenseGlobal and please join us in welcoming Ines to the team!

“There is a huge opportunity for TheSoul Publishing to bring its fans new and exciting ways to interact with our world-class, market-leading brands,” says Patrik Wilkens, vice president of operations, TheSoul Publishing. “From the kid-friendly Slick Slime Sam to the LOL moments on 123 Go!, to the incredible DIY feats on 5-Minute Crafts, our entire offering has proven to both keep up with trends and remain ‘sticky’ to viewers across genres, locations, and age ranges. Bringing in a professional with direct consumer product experience like Ines will help launch this growing aspect of our business and establish TheSoul Publishing brand as a household name.”
“I’ve been a fan of TheSoul Publishing’s content for years and I believe there’s a huge opportunity for growth in this space,” says Pacheco. “We’re starting with a massive audience that any marketer would jump to have the opportunity to connect with. Now comes the fun part: figuring out exactly what our audience wants and how to get it to them wherever they shop!”


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