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TheSoul... In The News!



Our company, brands, and executives continue to make headlines!


This week, Kidscreen shared the news that TheSoul Publishing content will now reach new audiences through its partnership with the free kid’s Safe Streaming platform Kidoodle.TV. Three of The Soul’s popular channels will be featured across the Kidoodle.TV service in both English and Spanish:

  • 5-Minute Crafts®, the most-watched DIY digital brand in the world, with over 400 million social media subscribers.

  • Slick Slime Sam – Available in 17 languages and averaging over 500 million monthly views on YouTube, Sam is pink, hilarious and shares clever crafts, engaging DIYs, and fun cooking tips for kids.

  • and Baby Zoo – Our fast-growing kid’s animation brand with hundreds of millions of minutes viewed each month on YouTube.


Kidoodle.TV, owned by A Parent Media Co. Inc. (“APMC”), is accessible on more than 1,000 devices. It encourages kids and parents to watch digital content together through its premium streaming service, available in over 160 countries and territories.



In awards news, Polar is celebrating two People's Lovies for her music video (Close to You) and for her appearance at the Solar Sounds Festival in Avakin Life. Check out her seven word acceptance video here.


And TheSoul has been nominated for a pair of 2022 Digital Industry Awards from The Drum including Digital Team of the Year and for Polar in the Music, Entertainment, Gaming, and E-Sports category. Winners will be announced on December 7th.


Meanwhile, tech futurist Bernard Marr from Forbes sat down in the metaverse for a one on one conversation with Polar – the “chart-topping” music sensation with millions of social followers across TikTok and YouTube. In his latest Forbes article, Bernard shares the evolution and history of virtual music stars, discusses the intersection of music and gaming, and what the future may bring in the metaverse.

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Victor Potrel, TheSoul’s VP of Platform Partnerships, shared with MarTech the importance of platform diversification when it comes to global content distribution. He outlines best approaches including the importance of tailoring content for platforms, keeping up with the latest trends, and making sure you are reaching your audience via various touchpoints. Victor shares further on the subject with New Digital Age:

“TheSoul is built upon principles of versatility and innovation, which continuously inform our working practices and culture. Creating fresh content for our portfolio of brands, in more than 20 languages, means we’re constantly on the lookout for new ways to engage our diverse audiences. On TikTok, our pages, such as 5-Minute Green concentrate on garden-related fun and quirky videos which inspire creativity whilst over on YouTube, Bright Side is all about longer-form videos exploring the world around us.”

Plus, HR Grapevine takes a look at TheSoul Publishing unique approach to communicating asynchronously: Here's How 'Banning' Meetings Works - From One Firm Who Has Done it,


And finally, TheSoul’s Patrik Wilkens shares on Entrepenuer how companies like TheSoul are using Innovative Technology to Improve On-the-Job Training