As audience interest in Pinterest continues to grow, TheSoul Publishing's Michael Boccacino speaks to the relationship between brands and this popular social platform.
Pinterest has had something of a resurgence when it comes to audience interest, with video views up 240% year-on-year. With a shift towards crafting, DIY and upcycling during lockdown, the ability to create virtual mood boards sets Pinterest apart from rivals, acting not just as a social platform but as a practical creative tool.
For brands, this offers a “stickiness” to content not available on other channels, where trending content burns bright and fast.
As a company which owns the largest DIY channel on YouTube, 5-Minute Crafts, Pinterest presented a natural expansion opportunity for TheSoul Publishing during the first half of 2020. Pinterest plays a key role in the TheSoul Publishing’s social media toolkit.
Check out Michael's tips on how Pinterest could be a useful platform for other brands. Please find the full article on New Digital Age.
