TheSoul’s Patrik Wilkens shared his knowledge and insights on the Metaverse and content creation across two appearances at The Publishing Show held last week in London.
The Publishing Show is the UK’s largest gathering of senior publishing decision-makers. The show covers topics including changing content consumption habits, the rise of social media, and the evolving technology shaping the publishing industry today and into the future.
In his first appearance, Patrik, who serves as TheSoul’s VP of Operations, spoke about the rise of the Metaverse and the significant growth we are seeing among virtual influencers. Patrik’s conversation also included an appearance from TheSoul’s virtual music artist Polar, who is currently enjoying international success and a global following that includes 1.7 million followers on TikTok and 1.3 million followers on YouTube.
Patrik also joined fellow experts on a panel to discuss The Future of Content Creation. The panelists, including leaders from The Drum and Buzzfeed discussed the rise of short-form content, including the monetisation of YouTube shorts and what this means for creators, as well as the importance of diversifying content for different platforms and audiences.
