The Hollywood Reporter profiles TheSoul Publishing's amazing growth, impressive trajectory and 'universally positive content'.
This year, TheSoul Publishing became the first media publisher to reach 100 billion social media views for its online content. According to data from social video analytics provider Tubular Labs, TheSoul Publishing’s portfolio of short-form video content, which also includes viral hit channels like 123 GO! (challenges, pranks and short-form comedy), Slick Slime Sam (DYI science and experiments, narrated by pink, talking slime) and La La Life (like 123 Go! but with music videos), has rocketed the company to the number one position in terms of social media views on YouTube and Facebook, ahead of the Walt Disney Company, ViacomCBS, Comcast, WarnerMedia or Sony Pictures Entertainment.
As of May 2021, 5-Minute Crafts was the ninth most-subscribed channel on YouTube. Overall, TheSoul Publishing channels have more than 1 billion subscribers worldwide.
“It’s both incredible and inspiring to see what TheSoul Publishing continues to build on our platform, reaching billions and billions of fans and cementing themselves as one of the biggest creator brands in the world,” said Jamie Byrne, director of YouTube Creators.
The Hollywood Reporter
How a Start-Up in Cyprus Became the Next Big Thing in Online Content TheSoul Publishing, the digital studio behind '5-Minute Crafts' and 'La La Life' is the first media group to hit 100 billion social media views worldwide, more than Disney, Viacom or WarnerMedia.
