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New Hires to Grow the TheSoul’s Platform Partnerships Team



We’re bringing in some exciting talent to join our team in London, and continue the growth of our ever-expanding list of content distribution partners.


On the short video side, Jessica Massengo is jumping in to grow our footprint on Snapchat and Tiktok as Platform Partnerships Senior Manager. On the other end of the spectrum, Jonathan Shrank will build the company’s partnerships with traditional and streaming broadcast platforms as TheSoul’s Head of Content Distribution with a focus on OTT and streaming.


Jessica comes from Tastemade where she focused on developing original content for Snapchat and building the company’s relationship with the platform. She has previous experience at Paramount Networks EMEA where she created Snapchat content for MTV France. Jonathan’s focus has been the negotiation and execution of more than 250 launches of linear channels and VOD content on both traditional and streaming platforms worldwide, at media companies including the BBC and Globecast as well as distribution and partnership roles at Insight TV and BT


“We’ve seen growing interest from both existing and future content distribution partners to offer our universally-appealing portfolio of content both on a global and regional scale. I’m very excited that Jessica and Jonathan are joining TheSoul family to continue expanding our audience across many new platforms and formats” said Michael Boccacino, Director of Content Partnerships.


Our universally positive and entertaining channels, including 5-Minute Crafts, 123 GO!, and Slick Slime Sam are distributed across social media and streaming platforms including Facebook, Instagram, Pinterest, Snap, TikTok, YouTube, Roku, and Amazon Prime. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches more than one billion social followers. Our globally based creative team consistently delivers engaging and irresistibly shareable content for all ages, in 19 different languages.



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