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  • Writer's pictureAlexander Pakhmutov

Media Post Highlights Barbie & 5-Minute Crafts

Media Post shares details of the recent collaboration between Barbie and 5-Minute Crafts. The collaboration includes the launch of DIY videos focused on a variety of family-friendly crafts and at-home activities celebrating camping, sports and fashion. 

  • The response has been positive, with Barbie’s 5-Minute Crafts quickly becoming some of highest performing content on the (Barbie) channel, says Isaac Quiroga, vice president of digital engagement, Mattel.

  • Multiple pieces of content were shared across the YouTube channels of Barbie and 5-Minute Crafts allowing for audiences to simultaneously interact with each brand, shared Jonathan Kowalski, head of brand partnerships, TheSoul Publishing. “To Mattel's credit, they recognized both the value of 5-Minute Crafts' reach and the creative integration options around our engaging DIY content."

The full article is found here

Barbie X 5-Minute Crafts


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