Digiday: 'How TheSoul Publishing Grew Revenue via Platforms with Viral Social Media Life Hacks'

TheSoul Publishing's VP of Platform Partnerships, Victor Potrel spoke with media-tech news outlet Digiday to discuss our company's growth, positive video content and impressive following across multiple social media platforms.

"TheSoul has huge followings on Facebook and YouTube, with a growing presence on other social platforms like Snapchat, Instagram and TikTok. This month, the publisher’s largest brand, 5-Minute Crafts surpassed 100 million followers on Facebook and earned 24 billion views on Facebook videos in 2020, according to CrowdTangle. Potrel added that the number of followers on Facebook increased by 90% in the first six months of 2020 over the same period in 2019.
On YouTube, the brand has more than 70 million followers, making it the fifth most-subscribed channel on the video platform. It has earned over 8.3 million followers on the newest platform it’s entered, TikTok, and has more than 130 million likes on its content there.
In addition to 5-Minute Crafts, TheSoul also owns Bright Side, 7-Second Riddles, 123 Go!, Avocado Couple, Frankenfood, Slick Slime Sam and Doodland, all of which follow a similar content strategy. All of TheSoul’s brands stick to light and positive content, according to Potrel, which helped provide an escapist outlet during the doom and gloom of 2020."

Please find the full article here: How TheSoul Publishing Grew Revenue via Platforms with Viral Social Media Life Hacks

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