Sharing fun, interactive and highly anticipated crafting entertainment, Crayola and TheSoul Publishing are making a colorful impact on the canvas of digital engagement. Building on an initial campaign that significantly boosted the YouTube performance of the global leader of creative expression products, the partnership now expands to bring this collaboration to additional platforms including TikTok and Pinterest.
The move is geared towards broadening Crayola’s digital reach and influence, ensuring more audiences can engage with the company’s creative content.
Our Colorful Impact: Unveiling the Results
Just as the right blend of colors can bring a painting to life, our partnership with Crayola has already yielded a spectrum of impressive results:
A Surge in Organic Views: Our collaboration has led to an astounding increase in organic views, soaring by more than 40x from the average monthly performance in Q4 2022 compared to April 2023.
Boost in Watch Hours: Total watch hours have grown by an impressive 30x in the same time frame.
More Published Videos: We've witnessed a rise in creative output, with 6x more videos being published per month.
Increased Subscriptions: Our partnership has also fueled a significant increase in new subscribers to Crayola’s YouTube channel.
Looking Ahead: New Heights in Creativity
In regards to the news, Victoria Lozano, Executive Vice President, Marketing at Crayola shared:
“We are thrilled to deepen our partnership with TheSoul Publishing, continuing our mission to elevate our crafting content and enrich our content library. Their global reach and unparalleled ability to create high-quality video content align perfectly with our commitment to inspire creative self-expression in every child. The extraordinary growth we have achieved together validates this partnership, and we are eager to explore the new heights we can reach in the next phase of this journey.”
Patrik Wilkens, Vice President of Operations at TheSoul Publishing, added:
"As we leverage our content creation expertise to further enhance Crayola's digital channels on YouTube, TikTok, and Pinterest, we aim to engage audiences in even more innovative ways. It's a privilege to collaborate with a top brand like Crayola, helping bring their creative message to new and existing fans. We appreciate the rewarding journey with Victoria and her expert team."
Stay tuned for more colorful content as we continue to inspire creativity alongside Crayola!