Barbie + 5-Minute Crafts
We are excited to share our latest brand partnership with you. Working in close collaboration with Mattel, TheSoul Publishing produced a multi-part integration campaign teaming our popular channel, 5-Minute Crafts with the iconic Barbie franchise. This includes the launch of DIY videos focused on a variety of family friendly crafts and at-home activities celebrating camping, sports, and fashion. The first video highlights tips to enhance Barbie’s Dreamhouse and recently premiered on both Barbie's and 5-Minute Crafts' YouTube channels.
Since launching in 2016, the 5-Minute Crafts brand has grown to more than 100M+ subscribers across all of its YouTube channels and over 100M+ followers on Facebook.