By adapting to the ways we reach our audiences, taking a unique approach to content production, and structuring the business around efficient workflow processes, TheSoul Publishing has demonstrated that digital media companies are capable of innovating quickly within the fast-evolving new global environment. Victor Potrel VP of Platform Partnerships at TheSoul Publishing shares with Adverstising Week his perspective on how now, more than ever, digital media and content creators must accelerate changes to their business models.
Please find the AW360 article here: 2020: The Year Digital Media Companies Are Forced to Innovate Faster Than Ever
