74+ Million Subscribers
1.7+ Billion Hours Watched
21+ Billion Views Amassed
YouTube Phenomenon 5-Minute Crafts Celebrates 5th Anniversary on Social Platform
Forging the explosion of short, engaging, and clever how-to videos, the #1 DIY channel on the planet brings laughs, fun crafts, and colorful content to more than 239 million unique viewers
NEW YORK, NY (November 18, 2021) – What if we told you there was a global entertainment brand so popular that its main YouTube channel alone boasts more than 1.7 billion hours watched and 21 billion views? We’re talking about 5-Minute Crafts, the online sensation from TheSoul Publishing, the award-winning, global digital studio delivering creative and energetic video content that soars on social media and streaming platforms. Produced in 19 languages, the studio is celebrating the channel’s 5th anniversary on YouTube.
A powerhouse for positivity, and known for its fun and quirky how-tos, 5-Minute Crafts sparks creativity as one of the most beloved video channels in today’s social landscape. Just how beloved? 5-Minute Crafts boasts 74+ million YouTube subscribers -- and that’s just on its flagship YouTube channel. The brand’s success has resonated on many other platforms including Facebook, Instagram, TikTok, Pinterest, Snap and Roku and across a large brand portfolio: 5-Minute Recycle, 5-Minute Recipes and 5-Minute Crafts Family to name a few.
5-Minute Crafts is the world’s only brand ranked among the top 10 channels (by subscribers / followers) on both YouTube and Facebook.
“Every year our 5-Minute Crafts teams challenge themselves to experiment and grow, and every year they manage to top themselves. They are incredibly versatile, finding ways to adapt to shifting trends and evolving platforms. Specifically on YouTube, this past year we quickly adopted the new Shorts format which resulted in millions of views and some of the best performing shorts of all time on the platform. It’s a true testament to the team’s success and I can’t wait for the next five years,” said Victor Potrel, Vice President of Platform Partnerships at TheSoul Publishing.
Going way beyond its ‘5-Minute’ premise, 5-Minute Crafts’ five year reign (that’s a lot of fives) has highlighted a variety of fun topics including beauty, recipes and food, back-to-school, travel and cleaning hacks. And that’s not all! 5-Minute Crafts is constantly adapting to its viewers, recently leaning into different formats like short videos, longer content and livestreaming where it amassed hundreds of millions of views across platforms. Over the years, TheSoul Publishing has mastered the art of creating engaging content, entertaining a wide audience demographic regardless of where they are located or how they like to watch.
According to Tubular rankings, 5-Minute Crafts is the most viewed DIY digital brand in the world, and the fourth most viewed creator on Facebook and YouTube. Its parent company, TheSoul Publishing, sits beside the Walt Disney Company as the media and entertainment company with the most unique global viewers in 2020 across Facebook and YouTube.
For more on 5-Minute Crafts and TheSoul Publishing, visit https://www.thesoul-publishing.com/.
About TheSoul Publishing
TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for a global audience. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches over 1 billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Its globally based creative team consistently delivers engaging and irresistibly shareable content for all ages — in 19 different languages — distributed via a social media-driven cross-platform network.
From cutting-edge 3D technology, to eye-catching stop motion, from fun live-action to catchy music videos, from inspirational craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all. TheSoul Publishing’s universe of well-known channels includes 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Slick Slime Sam and Teen-Z. Its most-viewed channel, 5-Minute Crafts, is the number one DIY digital brand in the world and the only brand to rank among the Top-10 of all YouTube channels and among the Top-10 of all Facebook pages.
Current initiatives include expansion across additional social media, podcast and streaming platforms — such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms including Xigua, Douyin and Bilibili — as well as the continued growth of its extraordinary global production team, to provide its fans more of the content they crave.
TheSoul Publishing has garnered numerous accolades including the ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win (Best Use of Pinterest), a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Award nomination (Best Brand Engagement), a pair of 2021 Shorty Award nominations (Best YouTube presence, Best Community Engagement), a 2021 Drum Award nomination (Video Team of the Year) and a Media Excellence Award win (Excellence in Original Content).
