On the heels of crossing the unbelievable milestone of 1 billion social followers, Victor Potrel, TheSoul Publishing's VP of Platform Partnerships offers digital publishers learnings and highlights from our incredible journey.
Potrel shares: "We can’t say that we’ve hit a specific formula – simply we focus on continuously building universally positive and light-hearted brands. We’re firmly focused on producing crave-worthy original content for a worldwide audience."
Potrel, who previously worked for YouTube and LEGO, says that localisation has also been a key strategy for the publisher which now translates its content into 19 different languages, saying, “Having team members in 70 countries and an efficient remote work system allow us to seamlessly adapt one video concept across several languages to serve viewers content in the language they’re most comfortable with, on the platforms where they want to watch it.”
Check out the full article in What's New in Publishing here
