TheSoul Premieres its Pinterest Creator Originals Series
Just like us, Pinterest is home to positive, relevant, and entertaining content that is celebrated by a global audience. Together we have just launched a Creator Original series, featuring new and exclusive weekly content on the platform with top videos based on 5-Minute Crafts, which will be available via Pinterest Idea Pins.
This is our first-ever Creator Originals series on Pinterest where we will share original content from our globally popular 5-Minute Crafts brand.
Premiering on the Italian and French language channel pages - "5 Minuti Creativi" (IT) and "Brico Sympa" (FR) this series will see ten high-quality videos uploaded on a weekly basis using Pinterest’s engaging Idea Pins. Topics are based on Pinterest’s trends, which provide a true window into the future of what people are looking for. These fast-paced, exclusive Idea Pins, will guide fans through a number of engaging activities, including creating wooden crafts, easy hacks for around the home, creative recycling of everyday objects, ingenious sewing tips, and useful repair hacks.
Creator Originals is a content series on Pinterest that features the world’s most inspiring creators (individual creators, publishers, media) that spark creative ideas for people on the platform. Creator Originals makes Pinterest’s creators shine across the platform and gets Pinners inspired with exclusive video content with Idea Pins.
Johan Gipch, Content and Creator Partnerships, Southern Europe at Pinterest shared “Over the past year, Pinterest has been building products, features and resources to make it even easier for creators to be discovered and collaborate with Pinterest. Pinterest’s creator experience stands apart from other platforms because it fosters more meaningful engagement between creators, publishers and their communities, encouraging people to react to, build on, make and shop the ideas they discover. TheSoul Publishing’s Creator Original series will enable people on Pinterest to be inspired by their great content based on the trends we’re seeing across DIY and crafts.”
With more than five million followers on Pinterest across our sixteen properties, localized into multiple languages, we’ve proven that we understand future trends and know how to make content which resonates with Pinterest’s global audience. We can’t wait for you to watch!