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  • Writer's pictureAlexander Pakhmutov

The Positive Content Digital Boom

A recent survey found that 80% of respondents go to YouTube to improve their mood.

Victor Potrel of TheSoul Publishing -- the digital studio behind the 'smile inducing' channels of 5-Minute Crafts and 123 Go! -- shares that the positive pivot is here to stay:

“It would be easy to conclude that positive content is only seeing a temporary boom, as people seek to distract themselves while stuck at home. However, we are seeing no sign of this trend changing as people move out of lockdown. On the contrary, early data shows it is increasing further still and new subscribers and followers are continuing to watch this type of content.”

For more, please check out this article in New Digital Age


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