Engadget Profiles TheSoul Publishing

TheSoul Publishing's Victor Potrel, connected with Engadget about our company's continued growth by leaning into universally accessible, positive and fun short-form social media content.

“We want to focus on a specific type of content,” said Victor Potrel, The Soul’s Vice President of Platform Partnerships, “positive, light-hearted entertainment.” The company’s brief is to make clips that will arrest you during your constant scrolling through social media. You can probably recall how many times you’ve unsuccessfully tried to scroll past one of those episodic baking hack compilations before being sucked in. Potrel said that while its content “resonated a lot before the pandemic,” “people were actively seeking that type of content” over the last year or so.

Find the full story here