• TheSoul Publishing

ABC News Radio: 'People turned to positive videos during the pandemic'

ABC News Radio shares findings from TheSoul Publishing's recent survey on U.S. viewing trends around short-form digital content:

(NEW YORK) -- We all know we've been watching more and more streaming content since the COVID-19 pandemic started locking us down in March, but what have we been watching when we're not bingeing Netflix or Disney+?
The independent digital content studio TheSoul Publishing conducted a survey of 2,000 Americans and found positive short-form videos were are go-to to get through quarantine. The respondents were men and women ages 16-55+.
According to the non-scientific poll, 86% of Americans have watched a YouTube, Facebook, Instagram or TikTok video "for home project inspiration, crafting ideas, DIY activities, and/or cooking."
"It's interesting to see that it's not just any short-form video that's resonating with the American audience right now," said Victor Potrel, VP of platform partnerships at TheSoul Publishing. "It's really positive content that has taken the spotlight, becoming the popular form of escapism and a welcome source of entertainment."
Positive videos have become so popular during the pandemic, in fact, that 83% predicted they'll watch at least as much or more of such content in 2021.

Find the full ABC News Radio article here

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