TheSoul Publishing is an award-winning independent digital studio that produces entertaining, positive and original content for a global audience. Known for channels, such as 5-Minute Crafts, the No. 1 DIY digital brand in the world, Bright Side and 123Go! TheSoul Publishing reaches more than a billion subscribers around the world.
One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches more than a billion social media subscribers across the world’s most popular platforms including Facebook, Instagram, Snap, TikTok and YouTube.
Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 19 different languages.
From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasizes the positive, the practical, and the purely entertaining.
Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and ranks among the Top-10 of all YouTube Channels.
TheSoul Publishing’s universe of well-known channels, including 5-Minute Crafts, Bright Side, 7-Second Riddles, 123 Go!, La La Life, Teen-Z, Avocado Couple, Frankenfood and Slick Slime Sam, satisfy our viewers’ curiosity on an array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.
Current initiatives include expansion across additional social media and streaming platforms — such as TikTok, Instagram, Snap, Roku and Amazon Prime — and continued growth of our extraordinary global production team, to provide our fans more of the content they crave and love.