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Crayola &

TheSoul Publishing

Spark Creativity

For Consideration: Branded Entertainment — Short Form

Sharing fun, interactive and highly anticipated crafting entertainment, Crayola and TheSoul Publishing are making a colorful impact on the canvas of digital engagement!

This crafty collaboration brings together the leader in creative expression products with the studio behind the world's #1 DIY channel, 5-Minute Crafts.

40x

organic views
 

30x

watch hours in the same time frame

6x

videos being published per month

Just as the right blend of colors can bring a painting to life, our partnership with Crayola has already yielded a spectrum of impressive results:

average monthly performance numbers in Q4 2022 compared to April 2023

Take a peek behind the scenes to see the creative process in action!

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