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TheSoul Publishing

An award-winning digital studio that produces entertaining, positive and original content for a global audience.

One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches more than a billion social media subscribers across the world’s most popular platforms including Facebook, Instagram, Snap, TikTok and YouTube.

Our global based creative team continuously delivers engaging and irresistibly shareable content for all ages — in 19 different languages.

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Our Channels

From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands emphasizes the positive, the practical, and the purely entertaining. 

TheSoul Publishing’s universe of well-known channels, including 5-Minute Crafts, Bright Side, 7-Second Riddles, 123 Go!, La La Life, Teen-ZAvocado CoupleFrankenfood and 

Slick Slime Sam, satisfy our viewers’ curiosity on an array of topics through a combination of live-action video, vibrant digital animation, and family-friendly stop-motion.  

 Among our most popular channels…

Bright Side
5-Minute Crafts
La La Life
Avocado Couple
Slick Slime Sam
123 GO!
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original videos produced monthly


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TikTok followers


Impressive numbers

Our Awards & Nominations


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TheSoul Publishing has garnered numerous accolades including the ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win (Best Use of Pinterest), a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Award nomination (Best Brand Engagement), a pair of 2021 Shorty Award nominations (Best YouTube presence, Best Community Engagement), a 2021 Drum Award nomination (Video Team of the Year) and a Media Excellence Award win (Excellence in Original Content).

TheSoul Publishing team
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We are

global and 


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Our international content team consists of editors, licensing professionals, writers, fact-checkers, proofreaders, translators, community managers, researchers, animators, photographers, narrators, videographers, actors and models — all of whom work tirelessly producing the positive and inspiring articles, photos, videos and animations that fuel our content.

TheSoul Publishing has team members located on all the inhabited continents!

Our global team has more than doubled since 2019!

We are

always on the lookout for new team members!

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